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Jeffree Star: ‘We do have a lot of new businesses’ in Casper, ’employing all local people’

Jeffree Star, a California-born entrepreneur and social media celebrity, prepares to put his custom Wyoming County 1 plate on the BMW roadster he had shipped to his new Casper home. The scene is part of a YouTube video Star posted on Jan. 7, where he also hinted at a new business based in Casper in the future. (YouTube)

CASPER, Wyo. – Entrepreneur and social media star Jeffree Star said on social media that he has opened a fulfillment center in Casper and has hired an unspecified number of local employees.

In story on Instagram posted on Thursday, Star says he’s made good on earlier promises to do more business in Casper after moving here part-time from southern California last year.

“So I am employing all a local people from Casper, Wyoming, here in this beautiful town, and we do have a lot of new businesses opening…slow and steady wins the race,” he said.

“It’s time for the next chapter…the growth is exponential and I’m so proud.”

In the message he said there will be “a few” facilities in Casper shipping products from his Killer Merch and Star Lounge businesses. Star also operates Jeffree Star Cosmetics, and produces highly popular makeup and lifestyle videos for his YouTube channel.

Star posted a short “story” on his Instagram account on Thursday from what he says is the Casper warehouse. In the clip he said they’ve “been packing thousands of orders all day.”

Star announced his part-time move to Casper last year and hinted at moving some of his businesses here in social media videos.

Two businesses under Jeffree Star’s name have been filed with the Wyoming Secretary of State, including Jeffree Star Cosmetics, Inc., and Jeffree Star Pets, LLC. 

Jeffree Star Cosmetics, Inc. was filed on Jan. 7, 2021. The LLC was filed on Sept. 4, 2020. The principle addresses of the businesses are in Chatsworth, CA. Emails to the Cody law firm that filed the requests were not returned.

Numerous messages to Jeffree Star Cosmetics for comment have not been answered, and Star did not say where the Casper facilities were located or how many people are employed.

Star has posted several videos on YouTube and other platforms of his experiences in Casper, ranging from getting County 1 plates for his exotic vehicles, receiving a COVID vaccine, and views of Casper Mountain from his home on the outskirts of town.