Visit Casper presented the City Council with a request for $10,000 during the Council’s work session Tuesday, Jan. 29.
Visit Casper wants to hire a contracted group sales manager to sell College National Finals Rodeo tickets.
The City Council agreed to place the proposal on their agenda.
Visit Casper also requested $10,000 contributions from Natrona County and $10,000 from the Economic Development Joint Powers Board, according to a memo from Visit Casper CEO Brook Kaufman to the City Council. The memo outlines that Visit Casper would contribute between $5,000 and $10,000 to fund the position.
Kaufman’s memo states that CNFR sold 24,750 tickets in 2018. Visit Casper says there is the capacity to sell 16,290 additional tickets and thinks that selling more tickets will help keep the CNFR in Casper after the current contract expires in 2022.
Visit Casper is recommending that the City, Natrona County, and the Economic Development Joint Powers Board fund the position until that CNFR contract expires. The memo says that the contract would begin in February or March and go until June 30. A base rate would be payed, but commissions would depend on the number of tickets sold.
An economic study found that 2018 CNFR generated roughly $2.4 million of business activity in Natrona County. Dean Runyan Associates conducted the study.
The Council would have to approve the Visit Casper request through its normal procedure going forward.