United Way kicks off annual Workplace Campaign to fund dozens of local agencies

The United Way of Casper is kicking off their 65th Annual Workplace Campaign this month with a picnic on Tuesday, August 13. (Brittani Wert, Oil City)

The United Way of Natrona County is set to celebrate its 65th year with its annual Workplace Campaign, “challenging businesses to organize a workplace fundraiser to help address Natrona County’s greatest needs,” according to the organization.

Anna Wilcox, the Executive Director of United Way of Natrona County, says the Campaign helps create connections between businesses wanting to give back and be involved in “a network of non-profits and… community leaders.”

This year’s challenge will help serve 25 partner agencies around Natrona County, including Meals on Wheels, Casper Family Connections, and Special Olympics through the fundraising efforts of 65 local companies.

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The Campaign is an integral part of the success of the agencies, generating 94 percent of the funds raised, according to Wilcox. To boost the funding further, 64 percent of the money raised by the employees is then matched by their companies.

The original idea for the campaign was based on a “community chest,” as the director explains. Regardless of the dollar amount given or the size of the company, “all of that money together can make an impact.”

“It’s a great way to bring your employees together for one common goal,” Wilcox says. Fundraising efforts can include donations through payroll deduction, fundraising events, or donation challenges spanning weeks, all depending on the goals of each participating company.

The organization will honor the annual campaign with a Picnic in the Park on Tuesday, August 13 from 11 am – 1 pm at Crossroads Park.

The picnic serves as a kick-off mixer between the donating businesses, the partner agencies that benefit from the funds raised, and prospective participants.

Wilcox hopes that this event can allow businesses to “come back and be refreshed as to what the United Way is doing, who were supporting, and what each of the agencies are doing.”