CASPER, Wyo. — As we dust off the COVID cobwebs, I am sure you have noticed the many local businesses in town. Dani Hamilton, owner of one of those local businesses, says, “There is a big push to shop local again.” This can be seen in Casper’s ever-growing expansion of local shops and restaurants.
But what do you do when you need a specific niche of clothing or shoes? Do you normally shop online and hope you can find the right size? How about starting your own business and selling those items to others who might be experiencing the same problem? Well, that is what Hamilton decided to do when she opened Elevé Dance Boutique.
On October 4, 2017, Elevé Dance Boutique opened in downtown Casper, filling a specific niche in our community to sell dance attire and dance shoes. As they are about to celebrate their five-year anniversary, I wanted to talk with them about how this interesting business came to be.
When I asked why she opened the dance apparel store, Hamilton remarked, “It is all my son’s fault.” Her son loved to dance and took on the dancing career many years ago. However, they could never find dance shoes (especially pointe shoes) that fit him.
Pointe shoes are a special form of dance shoe that allows the individual to dance on the tips of their toes for ballet. Man, doesn’t that sound like it hurts?
With all the hassle to travel to somewhere else to buy dance shoes, or to try and do a fitting online (that might never work), Hamilton decided that she should open her own store, Elevé Dance Boutique, looking to fill a role that the Casper dance community desperately needed.
She stocks all kinds of dance products to fit your needs. If you’re a dance guru you might know some of these brands: “Capezio, Bloch, Body Wrappers, Eurotard, and Sansha.”
After surviving a rough year with COVID-19, the dance community is back in full swing. Hamilton says that they had to shut down last year from March until about June, but ever since, business has been booming.
Hamilton says, “The best part is watching the littles [from around ages two to five] get their first pair of dance shoes. … They like to twirl around.”
Her store is geared to supply every dancer. Most importantly, she offers dancewear for boys, girls, men, and women, no matter the age.
Whether you are looking to shop within the niche of dance or just try a local store, Elevé Dance Boutique is the place to stop by. You can find them at 156 E Midwest Ave.