CASPER, Wyo. – Casper’s only Harley-Davidson dealership announced it will close permanently at the end of this month.
Oil City Harley-Davidson on North Glenn Road made the announcement that it would close for good after April 30, on its Facebook page and website on Sunday.
No reason for the closure was given.
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Oil City News reached out by Facebook for comment and was instructed to call the store. The store is closed on Mondays and phone calls were not answered.
There are two other dealerships in the group, one located in Elko, Nevada, and the other in Twin Falls, Idaho, according to their websites. Casper’s dealership is the only one closing permanently. The other stores are currently open by appointment during coronavirus.
Besides Oil City Harley-Davidson, there are three other H-D dealerships in Wyoming, including Gillette, Sheridan and Cheyenne, according to the Harley-Davidson website.
The Harley-Davidson brand was already facing challenges before the coronavirus global pandemic shut down manufacturing and damaged the economy.
“With the market for big, expensive motorcycles already in sharp decline, it’s likely investors will see an all but dead performance from Harley when it reports earnings on April 28,” said finance publication Motley Fool today.
The article says Harley-Davidson sold just 28,000 bikes in the U.S. last year, which is fewer than it sold during the Great Recession a decade ago.
On Facebook, Oil City Harley-Davidson said staff will be on hand this week to finish transactions and other business, and to allow customers to pick up their bikes.
“Oil City Harley-Davidson® will have employees on site to close out all remaining transactions until all are completed,” said the post.
“We appreciate your business over the past few years and will miss serving you. Thank You Casper for your support and understanding during this time.”