With hospitality and tourism being Wyoming’s second-largest economic driver, the impact it has on Natrona County is felt by everyone in our community. From visitors generating sales tax that helps to fund police, fire and EMS to supporting the variety of outdoor and indoor attractions that we’re lucky to have here, tourism plays an important role in all our lives. That’s why several community members have stepped up as representatives of the industry, to become the Natrona County Faces of Tourism and share, in their own words, why tourism matters to them.
From museum directors and hoteliers to local business owners and elected officials, these are the people whose livelihoods and passions are directly connected to a thriving visitor economy. They know that tourism isn’t just about welcoming guests, it’s about strengthening our community. Every visitor who books a hotel room, attends an event, or dines at a local restaurant helps sustain jobs, support small businesses, and helps Keep the Lights On for the People and Places We Rely On.
Allison Maluchnik – Executive Director at the Nicolaysen Art Museum
When asked how a robust but sustainable tourism economy affected her livelihood, Allison stated that “the Nicolaysen Art Museum is the only contemporary art museum in Wyoming and that it draws visitors from all over the world. Not only does tourism support our museum with admissions, donations, and exposure through social media, it also supports Wyoming artists.” If tourism and visitation to the area radically dropped, Allison stresses that Natrona County would look like a ghost town, with less money to support our local economy and less activities for families living here to enjoy.
Angela Berry – Marketing & Promotions Director
In her role, Angela works to highlight some of Casper’s most notable events, including the Central Wyoming Fair and Rodeo, the annual summer parade, and the Indian Relay Races – all of which play an integral role in driving tourism to Natrona County. However, Angela emphasis that for her, tourism isn’t just about work but rather how her and her family live their lives. “We are happiest outdoors, whether it’s hunting, fishing, or just soaking in all the beauty Wyoming has to offer… Hospitality and tourism make those experiences possible. They bring people here who want to see and feel the same Wyoming way of life we love, and in turn, they give us opportunities to share our passions, spend time together, and create lasting memories. It’s not just about a paycheck, it’s about quality of life and family time.”
The Takeaways
Tourism in Natrona County is more than an economic driver, it’s a foundational piece of what makes our community vibrant, connected, and sustainable. A thriving tourism industry helps fund the experiences and amenities that residents enjoy every day, from cultural institutions and public spaces to community events that bring people together. Just as importantly, it provides stability for the people and organizations who make Casper a dynamic place to live, work, and visit.
Ultimately, tourism isn’t just about attracting visitors, it’s about investing in ourselves and our community. Learn more at visitcasper.com/tourism-keeps-the-lights-on/
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